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Mobile Marketing

LMobility is no longer just an option, to become part of the basic family shopping basket, over 86% of the population in industrialized countries have a cell line and the market penetration in Latin American countries exceeds 60%. This opens a huge opportunity to have a new mean of communication with consumers by increasing accessibility, frequency and speed of information flow. As a result, mobility technologies have the potential to create new markets, changing competitive business environment, create new opportunities and market structures.

  According to the Mobile Marketing Association, Mobile Marketing is the use of wireless technology (mainly cellular phones or PDAs) as an integrated communication medium and immediate response channel in the development of marketing campaigns. Mobile marketing allows a degree of segmentation and customization unlikely to be met with any other channel, providing real added value to our marketing campaigns. The mobile marketing features the use of mobile devices as support, and uses different channels, communication formats, and technologies, depending on the type of device the consumer has. The more sophisticated the cell phone or mobile device, more technologies will be able to support, and more interactive will be its relationship in the campaign.    WM has the necessary technical platform to deploy campaigns across the following technologies:      SMS: We have a platform that lets you send text messages automatically to any cell carrier in the world at speeds of up to 100000 messages per hour. With SMS, your message can reach any audience and take advantage of the high readability of this medium, which exceeds 78% of the messages.         Bidi Codes: As a complement to multimedia, digital cameras are integrated into more mobile devices, allowing the capture of Bi-dimensional barcodes (store information both lengthwise and widthwise), hence the name of bidis. They have been used extensively in Europe and Asia, on posters, billboards or any piece of printed advertising; using an application that reads the code with the phone's camera. When you read a bidi code, you can run for example:  • A promotion, when loading a web page.  • A PIN for a discount, via SMS.  • Download contact information from a company.   Bidis are very useful to obtain data on the efficiency of the advertising spot, because lets the advertiser know when, at what time, and in which media, the consumer interest was created by his announcement. For consumers, facilitates the entry in their mobile phones of those websites addresses which they are interested in, especially in those devices that only have a numeric keypad, and the entry of a site with special characters and symbols can be tricky. Also are encouraged to read the code, as an incentive such as coupon, points, miles, etc     NFC: Near Field Communication technology is part of a set of strategies called mobile proximity, allowing communication from or to mobile devices without using the cellular network, but the use of proximity and personal networks such as Bluetooth or RFID (Radio Frequency Identification).      NFC is a short-range wireless technology with a range of 10 cm, which is part of the cluster of technology called RFID. The ISO / IEC standard that regulates this technology was adopted in 2003, thanks to the efforts of its biggest promoters such as NXP, Nokia and Sony, but today there are over 70 active members in the NFC Forum, of which the most important members are MasterCard International, Matsushita Electronic Industrial Co, Ltd (Panasonic), Microsoft, Motorola, NEC Corporation, Renesas Technology Corp., Samsung, Texas Instruments and Visa International.   Designed specifically as an interface between smart cards and cell phones, the technology integrates a proximity card and a reader in one device. Its working principle is based on the passive RFID technology, where the reader's energy excites the passive element or the card, in order to establish communication.